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Personal UX, CX and BX Blog

A personal blog by Jaime Páez covering User Experience (UX), Customer Experience (CX), and Brand Experience (BX).

Category: Conversion Optimization

Post-Click Optimization: Engineering the Micro-Moments Between Ad Clicks and Conversions

December 19, 2023 Jaime Páez Conversion Optimization, Data Science, Marketing, UX Innovation

Digital advertising has long focused on the two main phases of user interaction: getting the click and securing the conversion.[…]

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