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Personal UX, CX and BX Blog

A personal blog by Jaime Páez covering User Experience (UX), Customer Experience (CX), and Brand Experience (BX).

Category: User Perception

Dark Mode for Brands: How UI Aesthetics Influence Brand Perception in Low-Light UX Environments

October 13, 2023 Jaime Páez Branding, UI Design, User Perception, Visual Aesthetics

In the digital age, where screens dominate our lives, the way we interact with technology is constantly evolving. One of[…]

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Next-Gen UX Writing: The Rise of Emotionally Intelligent Microcopy

December 11, 2021 Jaime Páez Cognitive UX, User Perception, UX Innovation, UX Writing

A revolutionary shift is occurring in how digital interfaces communicate with users, as artificial intelligence transforms the art and science[…]

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