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Personal UX, CX and BX Blog

A personal blog by Jaime Páez covering User Experience (UX), Customer Experience (CX), and Brand Experience (BX).

Category: Cognitive UX

Neuroscientific UX Design: Leveraging EEG and fMRI Data for Interface Optimization

June 7, 2024 Jaime Páez Cognitive UX, Neuroscience, UX Design, UX Research

In the ever-evolving world of user experience (UX) design, the quest to create intuitive, engaging, and effective interfaces has taken[…]

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Emotion AI in Customer Service: Real-World Applications of Sentiment Detection in Live Interactions

August 5, 2022 Jaime Páez AI, Cognitive UX, Customer Experience (CX), Sentiment Analysis

In the high-stakes world of customer service, every interaction matters. A single frustrated customer can escalate into a lost sale,[…]

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Next-Gen UX Writing: The Rise of Emotionally Intelligent Microcopy

December 11, 2021 Jaime Páez Cognitive UX, User Perception, UX Innovation, UX Writing

A revolutionary shift is occurring in how digital interfaces communicate with users, as artificial intelligence transforms the art and science[…]

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