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Personal UX, CX and BX Blog

A personal blog by Jaime Páez covering User Experience (UX), Customer Experience (CX), and Brand Experience (BX).

Category: AR/VR

AR-Based Information Architecture: Designing Layered, Persistent Spatial UI for Mixed Reality

November 8, 2024 Jaime Páez AR/VR, Emerging Technology, Information Architecture, Spatial Computing

Augmented reality (AR) is rapidly evolving from a novelty into a fundamental interface for digital interaction. With mixed reality (MR)[…]

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Haptic UX Beyond Smartphones: The Future of Tactile Feedback in Automotive, Wearables, and VR

January 1, 2024 Jaime Páez AR/VR, Automotive UX, Emerging Technology, Haptics

The digital world is undergoing a silent revolution—one you can feel, quite literally. Haptic technology, once limited to the simple[…]

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Immersive Wine Journeys: Discovering the Art and Culture of Winemaking

December 1, 2023 Jaime Páez AR/VR, Customer Experience (CX), Multisensory UX, UX Innovation

In the heart of wine country, a quiet revolution is underway. The traditional wine tasting experience is being reimagined through[…]

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Experiential Branding in the Metaverse: Lessons from Virtual Storefronts and Persistent Digital Identities

February 24, 2022 Jaime Páez AR/VR, Branding, Emerging Technology, Phygital Experiences

The metaverse is transforming the landscape of branding and customer engagement. As virtual worlds become more integrated into our daily[…]

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