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Personal UX, CX and BX Blog

A personal blog by Jaime Páez covering User Experience (UX), Customer Experience (CX), and Brand Experience (BX).

Category: Neuroscience

Neuroscientific UX Design: Leveraging EEG and fMRI Data for Interface Optimization

June 7, 2024 Jaime Páez Cognitive UX, Neuroscience, UX Design, UX Research

In the ever-evolving world of user experience (UX) design, the quest to create intuitive, engaging, and effective interfaces has taken[…]

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Neural Interfaces as UX Inputs: Designing for Brain-Computer Interaction (BCI)

September 15, 2023 Jaime Páez Adaptive Interfaces, Emerging Technology, Neuroscience, UX Innovation

In the rapidly evolving landscape of technology, where the boundaries between human and machine continue to blur, a new frontier[…]

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Wine Tastings Explained: A Practical Guide to Savoring Every Sip

February 13, 2023 Jaime Páez Customer Experience (CX), Multisensory UX, Neuroscience, UX, UX Research

The world of wine evaluation has long been shrouded in mystique and specialized vocabulary, creating unnecessary barriers for enthusiasts seeking[…]

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