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Personal UX, CX and BX Blog

A personal blog by Jaime Páez covering User Experience (UX), Customer Experience (CX), and Brand Experience (BX).

Category: UX

Exploring Vineyard Visits: Authentic Wine Experiences for Enthusiasts

November 15, 2023 Jaime Páez Customer Experience (CX), Phygital Experiences, UX, UX Research

The traditional vineyard tour is undergoing a remarkable transformation, driven by emerging interaction design principles and advanced agricultural technologies that[…]

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Wine Tastings Explained: A Practical Guide to Savoring Every Sip

February 13, 2023 Jaime Páez Customer Experience (CX), Multisensory UX, Neuroscience, UX, UX Research

The world of wine evaluation has long been shrouded in mystique and specialized vocabulary, creating unnecessary barriers for enthusiasts seeking[…]

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Wine Classes 101: A Comprehensive Introduction to Wine Appreciation

November 9, 2022 Jaime Páez Customer Experience (CX), Information Architecture, UX, UX Research

Embarking on a journey into the world of wine can be both exhilarating and daunting. With countless varieties, regions, and[…]

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